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Every episode,
built for operators.

Practical wisdom for founders and leaders who want operations that actually work. Find the episode that speaks to your right-now problem.

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13
Leadership Operations
Great Project Sponsors Do This New
The conversation highlights the critical role of project sponsorship and the impact it has on project success. It emphasizes the need for sponsors to define and protect the project mission, know when to step in and when to step back, and ask the right questions to support the project team effectively. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect!
BONUS
Leadership Operations
Get to Know Us
Penny Cook and Sarah Wilson, fractional COOs, share insights into their backgrounds, philosophies, and operational superpowers. They also reveal surprising facts about themselves and discuss their childhood business experiences, providing a unique perspective on operational leadership. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect!
12
Leadership Operations
Engagement Surveys: Best Practices
The conversation explores the limitations of annual surveys and the need for real-time feedback. It delves into the implementation of pulse surveys and the utilization of AI for feedback analysis, emphasizing the importance of timely and actionable feedback for organizational improvement.
11
Data & Metrics Operations
Are Your Metrics Making You Better?
Most growing companies have more data than ever and fewer decisions to show for it. This episode breaks down how to choose the right metrics and define them precisely, how to set guardrails that tell you when to pay attention, and how context determines the right response when a limit is crossed. One example, three lessons, and a practical framework you can start using this week.
10
Leadership Operations
Fostering Accountability
Accountability is one of the most talked-about and least-understood parts of leadership. Penny and Sarah dig into why accountability breaks down in growing businesses, how to address the root causes — not just the symptoms — and what it looks like when leaders model the vulnerability that makes accountability culture real.
09
AI Operations
How to Buy AI: A Practical Guide
Everyone is selling AI. Not everyone is selling AI that will actually work for your business. This episode gives you a practical framework for navigating vendor conversations, asking the right questions before you commit, running a real pilot, and managing the internal pressure to adopt tools before your team is ready.
08
Leadership Growth
Practical Change Management for Founders
Change is constant in growing businesses — but most founders have no framework for managing it well. This episode covers how to communicate change in a way that builds buy-in, how to identify and empower change champions inside your organization, and how to give managers the tools to lead change authentically rather than just comply with it.
07
Operations
Vendor Management
Your vendors are a strategic lever most businesses underuse. This episode walks through how to evaluate and select the right partners, negotiate with clarity and confidence, set expectations that stick, and measure vendor performance in a way that holds both sides accountable. Intentional vendor management isn't just good housekeeping — it's a competitive advantage.
06
Data Operations
Bridging the Data and Execution Gap
Data visibility without execution is just noise. This episode gets into the gap between having data and using it — why dashboards often fail to drive behavior change, how to avoid the data trap of measuring what's easy instead of what matters, and how to build operational feedback loops that actually shift how work gets done on the ground.
05
Growth Operations
Blind Spots That Hit Margin
The operational blind spots that quietly eat your margin are almost always hiding in plain sight. This episode identifies the most common culprits — hidden complexity that compounds as you scale, decisions made without the right data, and team misalignment that creates invisible drag. If your business is growing but the numbers aren't reflecting it, this one is for you.
04
Leadership
Mastering Difficult Conversations
Leadership courage is a skill, not a personality trait. This episode gives you a practical framework for approaching difficult conversations — with performance, with conflict, with hard truths — in a way that's both timely and respectful. The conversations you avoid are often the ones costing your business the most.
03
Operations Data
Busy vs. Productive
Busy and productive look the same from the outside — but they feel very different inside a business. This episode gives you a diagnostic lens for telling them apart: the signs that your organization is caught in activity loops rather than making real progress, what recurring problems and constant firefighting actually signal, and how to start shifting toward work that compounds.
02
AI Operations
Getting Ready for AI
Before AI can help your business, your business has to be ready for it. This episode covers what readiness actually looks like — the emotional preparation your team needs, the process documentation that has to exist first, how to think clearly about which roles AI will touch, and the data cleanup that most companies skip and later regret.
01
Operations Growth
Operations That Scale
The inaugural episode. Penny Cook and Sarah Wilson dig into what separates businesses that scale smoothly from those that scale chaotically — and it comes down to operations. Clear goals with real execution plans, communication and tracking that keep teams aligned, and the organizational resilience to handle the unexpected without everything falling apart.
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If you're hearing yourself in these episodes, that's not a coincidence. Penny works with founders and leadership teams to turn operational chaos into clarity — and the work looks a lot like what gets talked about here.

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